Honey Bunches of Disappointment

Despite it being the stated “favorite” of the crew down at the Post factory, Honey Bunches of Oats is far from my favorite breakfast cereal. I’m not sure I can explain all its success and the adulation bestowed upon it — it’s a huge seller, presumably, there are 50 varieties; you get the picture. It’s not a bad cereal, per se, but when you hear “Honey Bunches of Oats,” you expect big, meaty chunks of honeyed oats with thick, delicious flakes, maybe some slivered almonds. Instead the vaunted honey bunches are barely there, the flakes are small and thin and become instantly soggy in milk, and if you’re thinking of buying the almond variety, you might as well not bother.

Why is Honey Bunches more popular than Clusters, a far superior cereal with a similar concept? I don’t get it, but if they’re motivated, Post has the chance to remedy this situation. Instead of adding strawberries and bananas and peaches and whatever comes next, they should first take look at what’s in the name. Good things do indeed come in bunches, people. Now get to work on them.


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